ABOUT UP ENTERTAINMENT

At UP Entertainment, our core purpose is to Uplift Someone. We believe quality entertainment, with uplifting and inspiring stories, has the power to positively impact hearts and change our world. UP Entertainment celebrated its 20th anniversary in October, 2024 as the destination for uplifting entertainment for passionate and diverse audiences across the leading cable, satellite & streaming platforms. Our positive brands include UP Faith & Family, UPtv, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico. Additionally, we represent partner brands Ovation TV and Journy. Our award-winning pro-social initiative, “UPlift Someone,” has inspired over 200 million people to uplift others through its social videos.

UP ENTERTAINMENT HISTORICAL HIGHLIGHTS

We're celebrating 20 years of UP Entertainment. Watch a special message from our Founder and CEO Charley Humbard and view a timeline of key moments in the company's history.

UP Entertainment 20th Anniversary
  • October 30, 2004
  • 2009
  • 2012
  • 2012
  • 2013
  • 2015
  • 2020
  • 2023
  • October 30, 2024
  • October 30, 2024

OUR EXECUTIVE TEAM

Meet the people who help power the most UPlifting television and streaming service entertainment brands.

WORK WITH UP ENTERTAINMENT

Discover why UP Entertainment was named one of the best places to work in Atlanta.

Atlanta Business Chronicle 2024 Best Places to Work

EXCELLENCE

EXCELLENCE

UP has emerged as the industry leader in Uplifting Entertainment across virtually every screen. We provide positive entertainment for passionate and diverse audiences.

DEVELOPMENT

DEVELOPMENT

We invest in our employees’ professional growth.
– Leadership Academy
– Professional Membership Dues
– Continuous Learning

WELLNESS

WELLNESS

To “Be Your Best,” well-being comes first.
– Hybrid Working Arrangements
– Yoga
– Self-Care Hour
– Summer Flex Fridays and Flex Holiday Weeks

RECOGNITION

RECOGNITION

We UPlift each other and celebrate our successes!
– Peer to Peer Recognition
– Employee Awards
– Service Awards

SERVICE

SERVICE

Whether it is our Volunteer Time Off or our 10-year anniversary service-learning opportunity, we are stewards of our local communities.

Ready to join the UP Entertainment family of brands?

Search our job openings to find your next career and follow us on LinkedIn.

Work With UP Entertainment

Search our careers portal

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OUR CORE VALUES

Be UPlifting

We aim to uplift and inspire, making someone’s day and their life better by serving them well. We share knowledge and information and are committed to developing ourselves and others. We team up across boundaries and differences to win. At UP, success is shared.

Be Your Best

Our employees are our greatest assets. Our differences, experiences and passions are respected, celebrated and supported at UP because we are most productive as our authentic selves. We always give our absolute best and pursue excellence by designing and planning for the results we want and deliver them.

Be a Buffalo

Like buffalo, we run unified as a team toward challenges and face them with determination and strength. Our industry is unpredictable and so are we. We work hard and are most resourceful and innovative when pressure is applied. We are confident and courageous, resolute, and strong. At UP, we welcome disruption.

CONTACT UP ENTERTAINMENT

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Want to advertise on one of UP Entertainment’s networks? Contact our ad sales team.